Over the last years, 7-Eleven has been on a long journey, moving the store concept from ‘kiosk’ to a convenience food store. But the link between their Private Label design and the rest of the brand experience needed to be clearer.
Brief:
Taking the packaging design of 7-Eleven closer to the brand identity and ensuring recognition as well as flexibility to fit both the fixed selection of convenience food and seasonal offerings.
Solution:
A new Private Label design taking quality convenience to a new level. A wide range of products wrapped in corporate green makes for a natural looking packaging concept. By heroing the distinctive ‘7’ and transforming it into a linear pattern the great product series is now even closer to the brand DNA.
A design grip that makes it easy to extend the product range with limited and seasonal offerings