CO2HERO is an up-and-coming initiative, create to help people live a more sustainable lifestyle by reducing their CO2 emission. They came to Bessermachen for a helping hand with their visual identity.
Brief:
Development of a new identity for CO2HERO, with the purpose of creating a distinct brand that reflects the company’s primary goal: to lower the CO2 emission in the world. The design was primarily to be used on their newly developed app, while also being able to work on digital platforms both nationally and internationally.
Solution:
Bessermachen has created a strong logo with a build-in story of cutting down on CO2 emissions, illustrated through the distinct cut in the ‘O’. A creative, visual hook that was built into the corporate font, so that the idea could move into other messages and communication.
The ‘cut’ became a graphic element, that can be used in concrete visual messages about cutting down on different things in everyday life.